Web design

Web Design

The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up.

Designing a web site needs careful thinking and planning. The most important thing is to know the target audience.

Users are Scanners

A typical visitor will NOT read the entire content of a Web page! No matter how much useful information you put into a Web page, a visitor will only spend a few seconds scanning it before he/she decide whether to leave or to stay.

Less is More

  • I make it a point of keeping website paragraphs, pages and chapters as short as possible.
  • I use a lot of space on websites. Pages overloaded with text kills the audience.
  • If you have a lot to say, I’ll break your information into smaller chunks and place it on different pages.


I make it a point to create a consistent navigation structure that is used by all the pages in a Web site.

Download Speed

Most visitors will leave a Web page that takes more than 7 seconds to download. I test web pages over a low-speed modem connection. If they take a long time to download, I consider removing graphic or multimedia content, or scaling images down while maintaining their aspect.

Users don’t care whether a developer uses J2EE, Cobol, or a pair of magic rocks. They want their credit card authorization to process correctly and their inventory reports to print. I help them discover what they really need and jointly imagine a system.

I do clean, simple and professional website designs.